Painless! The sales process for my new 2023 Defender was early peasy- no upselling, no markup, every option explained, delivered a week earlier than promised, and after 3 decades of owning Rovers, this was the first time a dealership had spent all the time I needed with me on delivery to set up the infotainment system, and explain every feature and function. I got above market for my trade in, with zero haggling. This is my go-to dealership!