VIP Services understands there are lots of difficult decisions to make when buying a car. Between work and home, you have less time, making the process difficult and often daunting.

With VIP Services, you get back your most precious assets, saving you time and money.

Let VIP Services do the work, so you don't have to.

Designed by you, for you.

Creating relationships that last, with people you trust.

The VIP Services program originated from Group 1 Automotive’s very own friends and family. After hearing their stressful car buying stories, VIP Services was introduced as a free service, designed to empower buyers by allowing them to regain control of their investment. VIP Services is like having a trusted family member in the car business - The foundation of the program is built on creating relationships that last by working with people you trust. The VIP team is committed to your satisfaction; and with no specific brand affiliation, will assure that you receive an honest deal, no matter what brand you prefer.

As an employee, friend, family member or corporate partner member, we look forward to earning your business and welcome you to the Group 1 Automotive Family.


Contact our guest support team to Enroll and begin your Personalized Shopping Experience today.
Or Pre-register below and a VIP coordinator will contact you.

Not sure what you want? See our vehicles here and call us when it’s convenient for you.


VIP Services is headquartered in Houston placed amongst Group 1’s largest dealership network in the USA, Sterling McCall Auto Group.
As the customer success arm of Group 1 Automotive, VIP Services represents all brands and functions as a single point of contact across Group 1’s entire dealer network.

With nearly 150 dealerships to choose from nationwide, and over 31 new car brands available, VIP Services is your trusted partner in the automobile industry.

Enroll Now

Our team of VIP coordinators are waiting to assist you - Call 888-977-8790, email vipservices@group1auto.com or Enroll below.

Contact Information:

Vehicle Information:

VIP Testimonials

"If what you are trying to create is a pleasant, transparent, friendly, pain free VIP atmosphere, you have succeeded"

Pat Misell

"I’m tired of buying new cars but I have to admit that your vip services have made the process incredibly easy and I greatly appreciate that. The Accent I bought from Hyundai a few months back literally took all of about an hour from the time I arrived at the lot until I left with the car in hand and I greatly appreciate that."

Roy Lewis (Hilcorp Energy Services)

"The World Toyota Team was outstanding! We didn’t have our title or the three extra seats for the van and Alfred, our consultant, stopped by our house Sunday morning and picked them up so we didn’t have to make another trip! Best car buying experience ever!"

Stacy Fox (Houston SPCA)

"I definitely will pass the good word and give amazing feedback to the VIP service. Again thanks, because of you and the fast service I'm now in a vehicle. God bless!! "

Mary Gutierrez (KIPP Houston Public Schools)

"A million and one Thank you. I drove off the lot with a 2017 chevy trax. They treated very nice and i enjoyed the experience. "

Kelly Meredith

"Once again I would like to give a huge shoutout and THANK YOU to HISD and Sterling McCall VIP Services!!! What an amazing day it has been!!"

Becky Orr (Houston ISD)

"I wanted to thank Henry and the team again for your outstanding level of service, knowledge and follow through. Consumers have so many choices today. Regardless of whether the product is commodity driven, what is compelling and even game changing is the service. I believe that every day you have a choice of whether to represent your company and brand in a way that differentiates you. With this I believe you and your team did just that; from representing Audi with your extensive brand knowledge and educating the consumer but also represented Group 1 in a way that was memorable and impactful. …I have to say…I would hands down have moved forward with you and your team. Look forward to referring you and Group1 whenever possible!"

Jennifer Santangelo (Insperity)

"This was my first time using the service…it DEFINITELY won't be my last! This was TRUE VIP treatment…financing (had a) painless application process and fabulous interest rate! It was PHENOMENAL! It made everything SO EASY!!! We LOVED it! I told my husband that we are not buying a car any other way from now on!! GREAT JOB! THANK YOU!"

Dr. Arlette Brown (Harris County Medical Society)

"His patience and generosity of time were off the charts and I will recommend him to everyone I can. I also will accept his invitation to allow him to coordinate my service whenever I need it. "

Ellyn Wulfe

"He did a great job and worked tirelessly to get us in a vehicle on an expedited basis. Clearly pulled in many directions by many similarly situated Harvey victims, he made me feel I was their only customer. We trust you and we respect your judgment. "

David Juist

"WE FOUND OUR CAR!!! I'm very glad that Alief has this program to help their employees in their car buying experience. I've heard so many stories of how stressful car buying can be, but in our case it was 0 stress! Once again thanks so much contacting us with the right people. You guys are are THE BEST!!!! :)"

The Beiza's (Alief ISD)

"I have made a purchase! I could not be more satisfied with my sales and financing experience at Sterling McCall Honda, they were outstanding and I am so satisfied with my new car. I am really thankful to Sterling McCall/Group 1 (VIP Services) for providing this benefit to teachers."

Lauren Davis (Spring Branch ISD)

"It went great… I just knew it was going to be stressful, but it wasn’t at all."

Tiffany Tellis (BRAY Intl.)

"I wanted to take a moment and thank you for the amazing experience I had in my dealings with your VIP services team and The Munday Chevrolet team. Every interaction was a case study in customer service. … a very well run organization."

Charles L. Fridge III (CEO Throne Petroleum)

"She is the reason I will continue to buy from Group 1 Automotive and will tell others why they should buy from Group 1. I told her exactly to-a-T of what I wanted and that's exactly what she found me. "

John Adams (Wichita Tribal Enterprises)

"She listened very closely and took the time to find out what was important to me and what I truly was looking for. I visited all the locations and they were extremely professional, kind, patient. The BEST part is that not one of them made me feel rushed..I would like you to know how Great that made me feel. He understood my story and helped me get the SUV that was best for me. When I tell you they both laid out the Red Carpet and gave me the VIP Service, they really did and I am so Excited to share this with the Employees at Bray International! THANK YOU All for the Exceptional, Stellar VIP Service!!"

Nicole Terry (HR Coordinator, Bray International, Inc.)

"I would like to sincerely thank you for everything. We could not have done this without you,"

Cale O'Neal

"Thank you for a great experience…This was a much different car buying experience than I have had in years past.…we will be sure to visit those guys first when considering another purchase."

Jason Gazzana (Insperity)

Share your VIP experience with us for a chance to win a $500 gift card.

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Corporate Partnerships

Are you an employer looking to add value to your employee’s benefit package?
Contact us about NO COST partnership opportunities and to learn about our VIP Services Employee Discount Car Buying Program.


Group 1 Automotive In The Community

@RountreeFordLA celebrated Halloween with costumes and a school supply drive during this month's Employee Luncheon. Thanks to everyone for helping Rountree deliver approximately $2500 in school supplies for the Praise Academy!

The October 2019 @TeamHISD Teacher of the Month is Breana Chatman of Holland Middle School! Breana receives @McCall_VIP's Driving Student Success Award, and we hope she loves her month with the 2019 Toyota Highlander Limited from @McCallToyota

The Group 1 Automotive Business Support Center is putting on another wonderful celebration for National Customer Service Week! Every year the Business Support Center puts on a one-week themed appreciation event for our employees, and this year has a Viva Las Vegas theme!

Through our Sterling McCall family of dealerships, we partnered with @FortBendISD on their automotive shop at the James Reese Career and Technical Center.