VIP Services understands there are lots of difficult decisions to make when buying a car. Between work and home, you have less time, making the process difficult and often daunting.

With VIP Services, you get back your most precious assets, saving you time and money.

Let VIP Services do the work, so you don't have to.

Designed by you, for you.

Creating relationships that last, with people you trust.

The VIP Services program originated from Group 1 Automotive’s very own friends and family. After hearing their stressful car buying stories, VIP Services was introduced as a free service, designed to empower buyers by allowing them to regain control of their investment. VIP Services is like having a trusted family member in the car business - The foundation of the program is built on creating relationships that last by working with people you trust. The VIP team is committed to your satisfaction; and with no specific brand affiliation, will assure that you receive an honest deal, no matter what brand you prefer.

As an employee, friend, family member or corporate partner member, we look forward to earning your business and welcome you to the Group 1 Automotive Family.


Contact our guest support team to Enroll and begin your Personalized Shopping Experience today.
Or Pre-register below and a VIP coordinator will contact you.

Not sure what you want? See our vehicles here and call us when it’s convenient for you.


VIP Services is headquartered in Houston placed amongst Group 1’s largest dealership network in the USA, Sterling McCall Auto Group.
As the customer success arm of Group 1 Automotive, VIP Services represents all brands and functions as a single point of contact across Group 1’s entire dealer network.

With nearly 150 dealerships to choose from nationwide, and over 31 new car brands available, VIP Services is your trusted partner in the automobile industry.

Inquire Now

Our team of VIP coordinators are waiting to assist you - Call 888-977-8790, email vipservices@group1auto.com or Enroll below.

Contact Information:

Vehicle of Interest:

VIP Testimonials

"His patience and generosity of time were off the charts and I will recommend him to everyone I can. I also will accept his invitation to allow him to coordinate my service whenever I need it. "

Ellyn Wulfe

"I definitely will pass the good word and give amazing feedback to the VIP service. Again thanks, because of you and the fast service I'm now in a vehicle. God bless!! "

Mary Gutierrez (KIPP Houston Public Schools)

"This was my first time using the service…it DEFINITELY won't be my last! This was TRUE VIP treatment…financing (had a) painless application process and fabulous interest rate! It was PHENOMENAL! It made everything SO EASY!!! We LOVED it! I told my husband that we are not buying a car any other way from now on!! GREAT JOB! THANK YOU!"

Dr. Arlette Brown (Harris County Medical Society)

"She listened very closely and took the time to find out what was important to me and what I truly was looking for. I visited all the locations and they were extremely professional, kind, patient. The BEST part is that not one of them made me feel rushed..I would like you to know how Great that made me feel. He understood my story and helped me get the SUV that was best for me. When I tell you they both laid out the Red Carpet and gave me the VIP Service, they really did and I am so Excited to share this with the Employees at Bray International! THANK YOU All for the Exceptional, Stellar VIP Service!!"

Nicole Terry (HR Coordinator, Bray International, Inc.)

"Once again I would like to give a huge shoutout and THANK YOU to HISD and Sterling McCall VIP Services!!! What an amazing day it has been!!"

Becky Orr (Houston ISD)

"I’m tired of buying new cars but I have to admit that your vip services have made the process incredibly easy and I greatly appreciate that. The Accent I bought from Hyundai a few months back literally took all of about an hour from the time I arrived at the lot until I left with the car in hand and I greatly appreciate that."

Roy Lewis (Hilcorp Energy Services)

"Thank you for a great experience…This was a much different car buying experience than I have had in years past.…we will be sure to visit those guys first when considering another purchase."

Jason Gazzana (Insperity)

"She is the reason I will continue to buy from Group 1 Automotive and will tell others why they should buy from Group 1. I told her exactly to-a-T of what I wanted and that's exactly what she found me. "

John Adams (Wichita Tribal Enterprises)

"If what you are trying to create is a pleasant, transparent, friendly, pain free VIP atmosphere, you have succeeded"

Pat Misell

"He did a great job and worked tirelessly to get us in a vehicle on an expedited basis. Clearly pulled in many directions by many similarly situated Harvey victims, he made me feel I was their only customer. We trust you and we respect your judgment. "

David Juist

"I have made a purchase! I could not be more satisfied with my sales and financing experience at Sterling McCall Honda, they were outstanding and I am so satisfied with my new car. I am really thankful to Sterling McCall/Group 1 (VIP Services) for providing this benefit to teachers."

Lauren Davis (Spring Branch ISD)

"A million and one Thank you. I drove off the lot with a 2017 chevy trax. They treated very nice and i enjoyed the experience. "

Kelly Meredith

"I wanted to thank Henry and the team again for your outstanding level of service, knowledge and follow through. Consumers have so many choices today. Regardless of whether the product is commodity driven, what is compelling and even game changing is the service. I believe that every day you have a choice of whether to represent your company and brand in a way that differentiates you. With this I believe you and your team did just that; from representing Audi with your extensive brand knowledge and educating the consumer but also represented Group 1 in a way that was memorable and impactful. …I have to say…I would hands down have moved forward with you and your team. Look forward to referring you and Group1 whenever possible!"

Jennifer Santangelo (Insperity)

"I would like to sincerely thank you for everything. We could not have done this without you,"

Cale O'Neal

"It went great… I just knew it was going to be stressful, but it wasn’t at all."

Tiffany Tellis (BRAY Intl.)

"I wanted to take a moment and thank you for the amazing experience I had in my dealings with your VIP services team and The Munday Chevrolet team. Every interaction was a case study in customer service. … a very well run organization."

Charles L. Fridge III (CEO Throne Petroleum)

"WE FOUND OUR CAR!!! I'm very glad that Alief has this program to help their employees in their car buying experience. I've heard so many stories of how stressful car buying can be, but in our case it was 0 stress! Once again thanks so much contacting us with the right people. You guys are are THE BEST!!!! :)"

The Beiza's (Alief ISD)

"The World Toyota Team was outstanding! We didn’t have our title or the three extra seats for the van and Alfred, our consultant, stopped by our house Sunday morning and picked them up so we didn’t have to make another trip! Best car buying experience ever!"

Stacy Fox (Houston SPCA)

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Corporate Partnerships

Are you an employer looking to add value to your employee’s benefit package?
Contact us about NO COST partnership opportunities and to learn about our VIP Services Employee Discount Car Buying Program.


Group 1 Automotive In The Community

This past August, Rivertown Toyota served as the central location for collecting clothing donations for Safe House Ministries. The donation drive collected and delivered ten large boxes of clothes. Visit Group 1 Cares to read more https://t.co/UouP91Wttv

We are thrilled to highlight Euro Import BMW, as they are the #1 Volume Certified Pre-owned BMW retailer in Brazil! Euro Import's all-female management team is one part of their success, and we thank @Group1AutoBR for supporting this wonderful group!

Congratulations to Mr. Luis Rodriguez, @AudiNorthMiami Parts Specialist, on his 20th Anniversary with Audi! These 20 years of experience provide Luis with in-depth knowledge of Audi logistics, ensuring we provide our customers with the right part at the right time!

Thank you to @DanversSubaru for supporting @seniorcareinc in their mission to assist the elderly in the Boston area! They dropped off a special thank you note and snacks to our team today to acknowledge Subaru's support of their Meals on Wheels program.